Organic SEO refers to the process of optimizing a website to improve its ranking in search engine results pages (SERPs) through non-paid (organic) means. This includes techniques such as creating high-quality, relevant content; optimizing website structure, meta tags, and images; and building backlinks from reputable websites. The goal of organic SEO is to improve a website’s visibility and drive more traffic to it through natural, unpaid search results. The opposite of organic SEO is paid search advertising (PPC).
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