Organic SEO vs PPC

Organic SEO and PPC (pay-per-click) are two different strategies for improving a website’s visibility in search engine results pages (SERPs).

Organic SEO is the process of optimizing a website to improve its ranking in search results through non-paid (organic) means. This includes techniques such as creating high-quality, relevant content; optimizing website structure, meta tags, and images; and building backlinks from reputable websites. The goal of organic SEO is to improve a website’s visibility and drive more traffic to it through natural, unpaid search results.

PPC, on the other hand, is a paid advertising model in which advertisers pay each time a user clicks on one of their ads. With PPC, advertisers can create ads and bid on keywords related to their products or services. These ads are then displayed at the top of search engine results pages, above the organic results.

Both Organic SEO and PPC can be effective for driving traffic to a website, but they have different benefits and drawbacks. Organic SEO can take more time and effort to see results but is a long-term strategy and can be more cost-effective in the long run. PPC can drive immediate results and give more control over ad targeting but can be more expensive and require a continuous budget

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