Local SEO refers to the optimization of a website for a specific geographic location to increase its visibility in search engine results for users searching for products or services in that area. This type of optimization is especially important for businesses with physical locations, such as stores, restaurants, and service providers.
Examples of local SEO techniques include:
- Creating and verifying a Google My Business listing
- Building local citations (i.e. business directories, industry-specific directories, etc.)
- Optimizing website content for local keywords and phrases
- Encouraging customer reviews on sites like Google and Yelp
- Creating location-specific landing pages
- Adding location information in website content, title tags, and meta descriptions.
By using local SEO, businesses can improve their search engine rankings for local searches and attract more customers in their target geographic area.
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