SEO can be divided into two main categories: On-page SEO and Off-page SEO.
On-page SEO refers to the optimization of elements within a website that can be controlled by the website owner. This includes things like the website’s content, meta tags, images, and structure. On-page SEO also includes optimizing the website’s technical features such as its speed, mobile responsiveness, and the use of schema markup and structured data.
Off-page SEO refers to the optimization of elements outside of a website that can affect its search engine rankings. This includes building backlinks from other reputable websites, social media signals and online reputation.
Both On-page and Off-page SEO are important for improving search engine rankings, but the focus and approach for each will vary depending on the industry, niche and the current state of the website.
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