Conduct keyword research to understand which keywords are relevant to your business and have a high search volume. Use tools like Google Keyword Planner, Ahrefs, SEMrush, and Keyword Tool to research keywords.
Use long-tail keywords: Long-tail keywords are longer, more specific phrases that are less competitive and easier to rank for. They also tend to be more targeted, and therefore more likely to convert into sales or leads.
Use keywords in your website’s title tags and meta descriptions: Title tags and meta descriptions are important on-page SEO elements that help search engines understand the content of your website.
Use keywords in the first 100 words of your content: Google gives more weight to keywords that appear closer to the top of a webpage.
Use header tags (H1, H2, H3) to organize your content and use keywords in them: Header tags help search engines understand the structure of your content and the relationships between different sections of your webpage.
Use internal linking to help search engines understand the structure of your website and the relationships between pages.
Use keywords in the URL of your webpage: A keyword-rich URL can help your webpage rank better for that keyword.
Use keywords in your image file names and alt tags: This will help search engines understand the content of your images and give them the opportunity to rank in image search results.
Avoid keyword stuffing: Overuse of keywords in a webpage can be seen as spammy and can actually hurt your search engine rankings.
Use a mix of primary and secondary keywords: Don’t focus all your efforts on just one or two keywords, mix primary and secondary keywords to have a better chance of appearing for multiple search queries.
It’s important to note that the keywords you choose should be relevant to your business and the content on your website, and should reflect the language that your target audience is using.
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