On-page SEO refers to optimization techniques that are applied directly to the individual web pages of a website. The goal of on-page SEO is to improve the relevance and authority of a website’s pages for both search engines and users. This includes optimizing elements such as the page’s content, meta tags, images, and internal linking structure, among others. By improving the on-page SEO, a website can increase its visibility and ranking on search engines, drive more organic traffic, and ultimately achieve better online performance and user experience.