If you’re a local business, there are several factors you should care about when it comes to local SEO. Here are some of the most important local SEO factors to consider:
Google My Business (GMB) profile: Claiming and optimizing your GMB profile is crucial for local SEO. Make sure your profile is complete, accurate, and up-to-date, and that you have verified your business with Google.
Local keywords: Include relevant local keywords in your website content, meta tags, and URLs to help Google understand the location of your business and the services you provide.
Online reviews: Positive online reviews can boost your local search rankings, as well as help build trust with potential customers. Encourage satisfied customers to leave reviews on your GMB profile or other review sites.
Local citations: Ensure your business information is consistent and accurate across various online directories, such as Yelp, Yellowpages, and Citysearch. This is known as local citation building.
Mobile-friendliness: Having a mobile-friendly website is important for both user experience and search engine optimization, especially for local searches.
Local link building: Building local links from other relevant and authoritative websites can help improve your local search rankings.
Local content: Creating local content such as blog posts, guides, and videos can help establish your business as a local authority, and improve your local search visibility.
By focusing on these local SEO factors, you can improve your chances of being found by potential customers in your local area.
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