8 important off-page SEO techniques for 2023

Off-page SEO refers to optimization activities that occur outside of your website and that impact your website’s search engine rankings.  Here are eight important off-page SEO techniques for 2023:

  1. Link building:  The process of acquiring high-quality links from other relevant websites to your own website.

  2. Guest posting:  Writing articles or blog posts for other websites in your niche with a link back to your own website.

  3. Social media marketing:  Using social media platforms to promote your content and website.

  4. Influencer outreach:  Reaching out to influencers in your niche to promote your website and content.

  5. Content marketing:  Creating and distributing high-quality, relevant content that appeals to your target audience and helps establish your website as an authority in your niche.

  6. Brand mentions:  Mentioning your brand in relevant content and discussions online, even if a link is not included.

  7. Directory submissions:  Submitting your website to relevant directories and search engines.

  8. Local SEO:  Optimizing your website for local search, including claiming and verifying your Google My Business listing and optimizing your website for local keywords.

It’s important to note that off-page SEO is just one aspect of search engine optimization.

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