15 deadly sins of SEO

There are many ways that people can make mistakes when optimizing websites for search engines, here are 15 common mistakes to avoid: 

  1.  Keyword stuffing:  Overusing a particular keyword or phrase in an attempt to manipulate rankings in search engines.
  2.  Hidden text:  Using hidden text or links on a page to try to manipulate rankings.
  3.  Doorway pages:  Creating pages specifically for the purpose of ranking well in search engines, rather than providing value to the users.
  4.  Duplicate content:  Using the same content on multiple pages, or using content from other websites without proper attribution.
  5.  Link schemes:  Participating in link schemes or buying links to manipulate rankings in search engines.
  6.  Cloaking:  Serving different content to search engines than what is shown to users.
  7.  Spamming:  Using unethical or spammy tactics to manipulate rankings.
  8.  Sneaky redirects:  Redirecting users to a different page than the one they clicked on without them knowing.
  9.  Thin content:  Having pages with little or no valuable content.
  10.  Unnatural links:  Acquiring links in an artificial or spammy way.
  11.  User-generated spam:  Allowing user-generated content that is spammy or low-quality.
  12.  Scraped content:  Using content from other websites without adding any value.
  13.  Keyword cannibalization:  Optimizing multiple pages on the same website for the same keyword.
  14.  Slow loading times:  Having a slow-loading website can hurt rankings and user experience.
  15.  Not mobile-friendly:  With more and more searches being done on mobile devices, it’s important to have a website that is mobile-friendly.

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