There are many ways that people can make mistakes when optimizing websites for search engines, here are 15 common mistakes to avoid:
- Keyword stuffing: Overusing a particular keyword or phrase in an attempt to manipulate rankings in search engines.
- Hidden text: Using hidden text or links on a page to try to manipulate rankings.
- Doorway pages: Creating pages specifically for the purpose of ranking well in search engines, rather than providing value to the users.
- Duplicate content: Using the same content on multiple pages, or using content from other websites without proper attribution.
- Link schemes: Participating in link schemes or buying links to manipulate rankings in search engines.
- Cloaking: Serving different content to search engines than what is shown to users.
- Spamming: Using unethical or spammy tactics to manipulate rankings.
- Sneaky redirects: Redirecting users to a different page than the one they clicked on without them knowing.
- Thin content: Having pages with little or no valuable content.
- Unnatural links: Acquiring links in an artificial or spammy way.
- User-generated spam: Allowing user-generated content that is spammy or low-quality.
- Scraped content: Using content from other websites without adding any value.
- Keyword cannibalization: Optimizing multiple pages on the same website for the same keyword.
- Slow loading times: Having a slow-loading website can hurt rankings and user experience.
- Not mobile-friendly: With more and more searches being done on mobile devices, it’s important to have a website that is mobile-friendly.
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