10 SEO mistakes to avoid in 2023

Here are ten SEO mistakes to avoid:

  1. Keyword stuffing:  Overusing keywords in an attempt to manipulate search rankings is a black hat SEO technique that can result in a penalty from search engines.

  2. Duplicate content:  Search engines may penalize websites that have multiple pages with the same content, as this can be seen as an attempt to manipulate search rankings.

  3. Hidden text or links:  Using text or links that are hidden from users but visible to search engines is a black hat SEO technique that can result in a penalty.

  4. Cloaking:  Serving different content to search engines than what is displayed to users is a black hat SEO technique that can result in a penalty.

  5. Link schemes:  Buying or selling links in an attempt to manipulate search rankings is a black hat SEO technique that can result in a penalty.

  6. Doorway pages:  Creating pages that are solely for the purpose of manipulating search rankings is a black hat SEO technique that can result in a penalty.

  7. Spamming:  Sending unsolicited emails or posting spammy comments on other websites in an attempt to manipulate search rankings is a black hat SEO technique that can result in a penalty.

  8. Poor user experience:  A website that is difficult to use or navigate can hurt your search rankings, as search engines prioritize websites that provide a good user experience.

  9. Lack of mobile-friendliness:  With more and more searches being done on mobile devices, it’s important to make sure your website is mobile-friendly to avoid a penalty from search engines.

  10. Not keeping up with updates:  Search algorithms are constantly evolving, so it’s important to stay up-to-date with the latest best practices and make adjustments to your website as needed to avoid falling behind in the search rankings.

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